Mass media is a means of communication for instance: print (newspapers, magazines, leaflets, etc.) which focus on the visual aspect; radio and television—which is both audio video coverage not only in the locality but also internationally. Multitudes of audiences to which they appeal are tremendously influenced by them in their way of thinking and conceptualizing over things. By democracy, these media are of great importance. Their audiences have the responsibility of using them wisely and fairly.
According to Alastair Thompson, fulltime staff of Scoop Unusual News Agency, indeed says that media has a great influence in the formation of war and until now, media influences much.
There are different theories of mass media: the Agenda Setting Theory, Social Responsibility Theory and Cognitive Dissonance Theory. In Agenda Setting Theory, mass media influences the salience of the events in the public mind, shaping awareness and action, to capsulate the thought. It means that it tells the people not what to think but rather what to think about. I will cite the issue of Pacquiao’s candidacy for congressman. Let us people think about it. What will be the effect if he runs for the office? In Social Responsibility Theory, media has the responsibility to let the people decide for their own and not feeding them the ideas. And lastly, if based in the Cognitive Theory, media has to be selective on the presentation or broadcasting of the news. For example, pictures of brutally murdered victims are distorted. This is to protect the victims and for the audiences too.
I found out that mass media is powerful. The general notion is that press or media can control or at least strongly influence public opinion. It can echo and stimulate a wave of popular feeling. Like other performing pills, mass media can stimulate or depress, but it cannot cure. It can fan fear and hatred for another nation when the fear and hatred are easy to sway, but it cannot make peace. The media is only a reflection of the world it reports; and like the world, it is quite unable to recognize or accept really what is on the news.
According to Alastair Thompson, fulltime staff of Scoop Unusual News Agency, indeed says that media has a great influence in the formation of war and until now, media influences much.
There are different theories of mass media: the Agenda Setting Theory, Social Responsibility Theory and Cognitive Dissonance Theory. In Agenda Setting Theory, mass media influences the salience of the events in the public mind, shaping awareness and action, to capsulate the thought. It means that it tells the people not what to think but rather what to think about. I will cite the issue of Pacquiao’s candidacy for congressman. Let us people think about it. What will be the effect if he runs for the office? In Social Responsibility Theory, media has the responsibility to let the people decide for their own and not feeding them the ideas. And lastly, if based in the Cognitive Theory, media has to be selective on the presentation or broadcasting of the news. For example, pictures of brutally murdered victims are distorted. This is to protect the victims and for the audiences too.
I found out that mass media is powerful. The general notion is that press or media can control or at least strongly influence public opinion. It can echo and stimulate a wave of popular feeling. Like other performing pills, mass media can stimulate or depress, but it cannot cure. It can fan fear and hatred for another nation when the fear and hatred are easy to sway, but it cannot make peace. The media is only a reflection of the world it reports; and like the world, it is quite unable to recognize or accept really what is on the news.
No comments:
Post a Comment